Newworld Limited, the fastest growing supermarket chain in Fiji, runs 23 Stores, serving the major towns and cities in Viti levu and Vanua Levu - the two major islands of Fiji. The Company's trading name "NEWWORLD" is an identifiable brand name in the supermarket industry in Fiji known both for the quality of its service and products.
Newworld has been continuously number one in growth in terms of Sales for the last five years in the highly competitive market. The market share of Newworld in grocery trade is estimated at 15%. Newworld employs qualified professionals from Fiji and expatriates from overseas to hold critical and top positions. In total, Newworld today, employs around 800 employees in its Fiji wide supermarket operations.
Today, the annual turnover of Newworld is around F$ 100.00 million (Approximately US $56 Million equivalent). Not only does it make Newworld the most prolific supermarket chain, but it also makes it, one of the largest in Fiji. The Company expects to achieve a turnover of F$150.00 million within the next five years.
Newworld has its Head Office located at Ba which co-ordinates the operations of all the 15 outlets. Further, the Company has a very well stocked Central Warehouse which again is strategically located at Ba.
The Vision Statement of the Company reads as under:
"WE ARE FIJI 'S LEADING, PROFESSIONALLY RUN & PROFITABLE SUPERMARKET CHAIN BY PRIMARILY FOCUSING ON CUSTOMERS AND EMPLOYEES"
Distinguished aspects of Newworld operations which makes it different from its competitors are:
• Established brand name 'Newworld'
• Convenient locations
• Right price and quality
• Long standing experience in the trade
• Number of stores covering all major town/cities of Fiji
• Customer service & support
• Neat, tidy and clean stores
• Properly merchandised stores
• Separate section for General Merchandise & Home-ware items
• Range of products
• Specialized wholesale department for institutional customers
• Professional management